Ghostwriting isn’t limited to the book-publishing industry alone. Today, ghostwriters are hired by companies and individuals across industries for writing books, articles, blog posts, scripts, speeches, song lyrics, email newsletters, website copies, transcripts etc. Right from publishing companies and web designing agencies to celebrities, politicians, entrepreneurs and executives, a variety of people and organizations hire ghostwriters to create content on their behalf. 

The demand for skilled ghostwriters has only risen with time, owing to the many benefits they bring to the table for clients. Here are top five reasons for you to hire a ghostwriter for your next writing project.

#1. Save a lot of Time

Let alone a book or an e-book, writing even a full-length article or speech takes a lot of research and time. It is difficult for C-level executives, founders, business leaders and famous people to dedicate time to serious writing. This is the reason they often hire ghostwriters for their specific writing needs while allowing themselves to focus on other important aspects of their life and work. Whether it is a 1000-word article for a famous magazine, a book or a business email, you can always rely on skilled ghostwriters for high-quality and efficient output. 

If lack of adequate time is why you have been putting off your writing projects, working with a ghostwriter is a perfect idea. 

#2. Get Professionally Written Content

Ghostwriters aren’t just any writers. It is writing that they do – most of the time. They are quite well-versed with writing in a way that aligns with your voice and makes an impact on the intended audience. 

While everybody should learn to write, great writing is a result of several years of practice and learning. If writing isn’t your profession, you may not write as effectively as a professional writer. No matter what industry you belong to, you’ll fail to appeal to the target audience unless you are able to communicate the message in a clear, concise and compelling manner. Just think about those promotional emails you receive in your inbox. The content of most of these emails look the same – packed with cliches and useless punctuation. If these emails were crafted by skilled ghostwriters in your brand voice, they would carry a lot of weight. 

Ghostwriters carry a host of essential skills to produce well-structured, engaging and gripping narratives for any writing project. Hiring these professionals will surely pay great dividends for anyone.

#3. Build Brand Awareness

Whether for a company or a personality, positioning the brand as a thought leader can never be ignored. Ghostwriters possess the skills to craft inisighful, well-researched and engaging content that appeals to the target audience and helps build brand awareness faster than you can expect.  

Working with ghostwriters means you don’t have to find time to work on guest posts for third-party blogs or articles for online magazines. And you don’t have to remove these writing tasks from the workflow either. Your hired ghostwriter will handle all of this quite effectively. In fact, these writers will actually speed up the content creation process and get your brand’s core message out there in a compelling manner. Ghostwriters will help you streamline the content creation process while ensuring a consistent flow of content that is essential for brand building.

#4. Rank Higher in Search Engines

Since ghostwriters create a wide variety of content for print and online, their skill sets have also broadened. Many of these writers possess SEO knowledge and can produce search-optimized content for websites and blogs, helping businesses and brands boost their rankings in search engine results.

Whether it is a third-party guest post or an online article, proper search optimization can expand its visibility and reach and attract tons of readers. When you want to create a buzz around your brand and want to be found online by a maximum number of visitors, you can never ignore the potential of relevant keywords. A ghostwriter trained in SEO doesn’t just write top quality and engaging content, but they also ensure that the written content is found by searchers online. 

#5. Meet Deadlines

Non-writers will find meeting deadlines challenging. But ghostwriters have the ability to manage their time efficiently and complete projects within the given deadlines. They are quite well-versed with researching, writing and editing, as a result of which they are able to finish tasks on time. The best part about these writers is that they can quickly adapt to different project requirements and deliver the final product exactly as per the client’s needs and expectations.

#6. Retain the Credit for the Work

Ghostwriters are anonymous writers. A ghostwriter you hire will not claim authorship for the work done. This is exactly how ghostwriting works; the writing they do is published under your or your brand’s name.

The client first communicates their ideas and goals to the ghostwriter for a specific writing project. Based on the input, the writer starts creating the content in a way that aligns with the client’s voice and style. Throughout the process, the ghostwriter remains in constant touch with the client, in order to ensure the content quality is at par with the latter’s expectations. Typically, ghostwriters enter into an agreement of confidentiality of the work and the client’s identity. 

So, the final ghostwritten product is all yours, credited to you and published under your name. Ghostwriters receive a payment in return; they are usually paid a flat fee or on an hourly basis. The cost of hiring a ghostwriter varies on multiple factors including nature, type and size of the project.

#7. Get Publishing Help

The role of ghostwriters isn’t  just limited to writing books. They can also play a vital role in getting written material published.

If you are a non-writer who doesn’t know how to navigate the complex landscape of the publishing industry, a ghostwriter can guide you through this process as well. There are both traditional means and self-publishing channels through which you can get your work published. As per your exact needs, a ghostwriter can help you decide the best path to publish your book. Even the marketing of your book will be a lot easier and effective with a ghostwriter by your side. 

Ghostwriting FAQ

What is ghostwriting?

When a person writes on your behalf, it is called ghostwriting. But this person isn’t just anyone. He or she is called a ghostwriter, trained in writing books, articles, speeches and online content for busy people. These writers are called ghostwriters because they write for people without taking public credit. So, the client keeps the credit in return for payment made to the ghostwriter.

Who hires ghostwriters?

Professionals who work with ghostwriters include politicians, celebrities, CEOs, industry leaders, business executives, entrepreneurs etc. Whether it’s a politician, celebrity or  business leader, they can hire ghostwriters to write books, speeches, articles and other types of print and digital content. 

Ghostwriters professionals create well-crafted content to effectively communicate the message in a persuasive manner and make an impact on the target audience. Due to their excellent writing skills and sound knowledge of the writing process, ghostwriters can expedite content creation while freeing up busy professionals’ time for other crucial responsibilities and tasks.

If you too lack good writing skills or struggle to find time to write, you should consider hiring a ghostwriter. You have already read about the many benefits of working with a ghostwriter for your writing project.

What are some of the most widely known ghostwriting projects?

Ghostwriters work on a wide range of writing projects. They are quite well-known for working on projects such as business books, biographies and speeches. However, there are many other projects ghostwriters are hired for. You can hire ghostwriters for writing articles, blog posts, social media content, proposals, video scripts, song lyrics, case studies, white papers etc. 

Is ghostwriting ethical?

Yes, of course. What a ghostwriter actually does is take your ideas and turn them into clear and persuasive content. As long as you work with them without the intention to deceive, it’s completely fine. When a skilled ghostwriter and an author work together, high quality output is achieved.

How much do ghostwriters charge?

Ghostwriting charges vary based on the type and size of the writing projects. Typically, these writers charge from $0.10 to $0.65 per word or $50 to $85 per hour. Ghostwriters with ample experience and specialization may charge higher than that. For book writing projects, ghostwriting rates range between $1,500 and $40,000. If you want to hire a ghostwriter, you should discuss your specific requirements of your project and choose a pricing model that suits you best.

Ready to Hire a Ghostwriter?

Ghostwriters don’t just write books and novels. Most people aren’t aware they can hire one for just any writing project. Whether you want to write blog posts, articles, landing page copies, newsletters or other written material, you can depend on ghostwriters to create high quality and engaging content. If lack of time or skills is what is delaying your next writing project, feel free to use our ghostwriting services. You can get in touch with us via a phone call or email message.