No matter what your purpose of writing is, blogging can prove to be an enriching and rewarding experience in multiple ways. But do you know how to write a high quality blog post that converts like crazy?

Blogs are used to inform, educate, build authority and drive website traffic. If you plan for your blog to achieve specific purposes, you need to write each blog post in a way that is high-value and useful for the readers. Rather than simply populating your blog with rough blog posts, you should aim for high-performing blog posts that deliver the desired results for your agency or business. Each entry that you publish on your blog should hit the right chord with the intended audience and attract prospective clients and boost lead generation and conversion.

Here is a step-by-step guide for you to write high-performing and massively successful blog posts, regardless of the niche.

Choose a Compelling Topic

When you run a blog, you need to write on topics that relate to your target audience. If you cover travel stories one week and book reviews another week, you will lose focus and it will lead you nowhere.

So, what should you do? The first thing you need to do is zero in on specific topics that matter for your business. Even when you operate within a niche, you need to decide the topics and angles carefully. Think about your intended audience and the questions and concerns they have. Most of all, you need to create content that provides real value and makes the audience’s lives easier.

It is a good idea to come up with 3-4 core topics around which all of your blog posts will be based on. If you run a wellness blog for example, you can cover nutrition, exercise, mental health, self-care practices etc.

Create Irresistible Headlines

High-performing blog posts start with an irresistible headline that immediately grabs the attention of people and makes them want to read more. Don’t mistake irresistible headlines for clickbaits though. When writing headlines, you should never ignore the practicality and usefulness factor.

The main purpose of a headline is to inform the reader of what the content of a blog post is about. It is by looking at the headline that readers decide whether they should go through a particular blog post or not. Think of the headline as a short description or a promise made to the reader. When you make a promise, you need to make sure that you don’t let the reader down. It is crucial to set realistic expectations with your headlines and fulfill those expectations by including valuable information in the blog post while gaining trust with the reader.

Therefore, craft powerful and irresistible headlines for your blog posts in order to attract eyeballs and boost website traffic. But don’t use clickbait headlines that mislead people and make your brand look dishonest.

Target the Right Keywords and Search Intent

If you want your blog posts to perform better, it is imperative to attract the right type of traffic. At the end of the day, you want people to take a specific action after they have finished consuming the content. This is where the role of search intent behind keywords and queries comes into play.

The four basic types of keyword search intent include:

Informational: Searchers want to find answers to questions or solutions to problems. For example, queries such as “benefits of eating carrots?” and “What is the capital of Hungary?” have information intent.

Navigational: Searchers look for a specific company or website. They just want to check out a company’s website or its web pages. They don’t intend to hire their services or purchase their products. 

Commercial: Users research products or services with an intent to buy. But the buying decision is yet to be made. Examples include “best dslr camera for beginners” and “best laptop for coding and programming.”

Transactional: Users are ready to take action. The search query indicates that they want to buy a product. Queries such as “order vivo x200 pro 5g” and “buy used mobile phone” have transaction intent.

Based on what action you want readers to take, target relevant keywords with the right search intent. If informational intent searchers are what you look for, you should use such keywords that start with “how to”, “what is”, “benefits of” etc. Likewise, you can focus on types of searches to achieve your goals.

Adopt Your True Voice

The tone of your writing truly matters. To increase the performance of your blog posts, you need to depart from generic and dull writing and embrace a tone that is your own and natural. You need to write in your authentic voice in order to appeal to readers and enjoy the writing process yourself.

The content you write should feel fresh. It should attract and engage readers by giving them a glimpse into your mind. If you try to copy others or write in an unnatural style, you will fail to achieve your blogging goals. You should infuse your writing with your own viewpoints and tell readers what you exactly think about a topic or issue. Readers will like to know your thoughts and feelings on a particular matter. Feel free to talk about your experiences without censoring your thoughts. The best part is no one can copy an authentic voice and natural tone.

As you open yourself up in your own unique style, people will appreciate you for being real and stating opinions. This will ultimately allow you to develop a close, genuine and long-lasting bond with readers.

Use Strategic Storytelling and Examples

When it comes to blogging, information in raw form often fails to resonate with the target audience. That is why best blog writing involves the use of storytelling techniques in order to appeal to readers’ emotions.

It’s difficult for humans to live without stories. This is because stories spark interest and stir feelings in people. Stating facts or information without proper context doesn’t convey ideas in a convincing manner. If you plan to write high-performing, amazing blog posts, you should explain concepts and the practicality of information using relatable stories, examples and illustrations. This allows readers to understand the usefulness of what you say in their day-to-day lives.

Provided you use the art of storytelling in your content creation correctly, your business will gain more power and influence.

Take a Controversial Stance

It is not always easy to challenge common held beliefs, because it is about to give rise to disagreements and debates. However, writing on controversial topics is a good way to engage the audience quickly.

When you want to present a controversial view, you will often run the risk of dealing with criticism and backlash. But this also gives you an opportunity to draw people’s attention to an issue that is important. First, you need to select the right controversial topic for your blog and then write on it with passion and conviction, so that people are compelled to talk about it and discuss it. Of course, the topics you pick should be relevant to the target audience you cater to. After you have published the blog post, you should be ready to defend your position too.

Don’t forget to conduct due research on the controversial topic that you choose to write on. This will help you understand existing arguments better and present your views in a balanced and effective manner.

Create Relevant, Highly Clickable CTA

After readers have consumed your online content, they will be inspired to take an action that will bring you profits. This is exactly the objective of writing a high-performing blog post. To make it easy for your readers to take the intended action, you will need to include a call to action – a clickable link in your blog post. The link will guide prospects to go down the sales funnel.

But all CTAs are not created equal. You need to craft a CTA that is a perfect match for your high-powered blog post. Here are some tips to make your call to actions highly clickable to boost conversions:

i) Make your call to action look natural.
ii) Use powerful action verbs that incites people to click.
iii) Add an element to create a sense of urgency.
iv) Make the CTA stand out with effective design.
v) Place your CTAs in a strategic manner.

Compelling and clickable CTAs will make your job a lot easier. Think of CTAs as the final attempt to get your prospects to take the intended action and generate leads for your business. So, be spot on.

Looking for a Freelance Blog Writer?

The domain of blog writing is a competitive one. The purpose of writing blog posts is to reach the intended audience and drive conversions. That is why it is crucial to keep a close watch on how your blog posts are performing. Use analytics tools to measure the effectiveness of your blog content in terms of website visitors, time spent on site and conversions. If you think your online content is not delivering the desired results or you need a skilled blog writer for better results, don’t hesitate to reach out to us via a phone call or email for a free consultation.