Lack of communication is bad for any relationship – personal or business. If you operate a business, you need to regularly communicate with your customers and prospects to maintain the relationship. 

Remaining out of touch for weeks or months with those who express interest in your products and services is a risk you can’t afford to take. This is where newsletters have a crucial job to do. After signing up for your email newsletters, prospects expect to hear from you. They want to receive information and latest news and updates to make better buying decisions. If you keep them waiting for weeks or months, they will simply choose to unsubscribe and move on. 

Email newsletters allow businesses to send multiple messages to an audience and build long-term relationships as a result. But, where do you find new content ideas to write great newsletters, month after month? 

Don’t worry, we have got you covered on this. Here are 25 newsletter content ideas to engage your audience.

How-to Guides

A how-to guide is a useful resource for content marketers. It teaches people how to do a specific task in a step-by-step manner. 

#1. Tips and Best Practices: Offer practical tips and easy-to-follow instructions to help your audience and customers do certain tasks or complete a process. No matter what the industry or niche, people always look for tips, best practices and guides to become more efficient and productive.

#2. Product Tutorials: When you show prospects how to use your product, you are actually showing how using the product will make their lives better. Share charming product tutorials in your emails to motivate and encourage potential customers and boost your sales as a result.

How-to-guides can be in the form of written content or videos. You can use this type of content to make your customers and prospects feel supported and empowered and grow your business.

Industry Insights

It requires a great deal of research, analysis and observation to gain valuable insights into an industry or sector. Industry insights include details on recent trends, upcoming challenges, new opportunities etc.

#3. Trending Topics: Share latest announcements, breaking news and updates in your newsletters. There are many tools that will help you find trending topics in an industry or niche. Customers want to stay on top of what is hot and happening. Such topics are proven to hold the audience’s interest. 

#4. Expert Opinion: Do you have a unique perspective on an industry update? It would be a good idea to let subscribers know about your views while also setting yourself apart from the competition. 

#5. Case Studies: Incorporating case studies into your e-newsletters is an effective way to build trust and engage your audience. Don’t just tell the audience you can solve their day-to-day problems. Use case studies to show them how you have changed people’s lives for real already.

Keeping subscribers informed with content on recent trends, latest industry news and market insights truly goes a long way. It helps you establish your authority and convert prospects into paying customers.

Customer Spotlights

Focusing on the positive experience of customers is a great idea for generating email newsletter content. Just remember to seek permission from the customer who you want to highlight in your newsletter.

#6. Success Stories: Put the spotlight on one of your customers or clients who had an exceedingly pleasing experience with your products or services. This type of newsletter content helps your marketing a great deal, as it convinces potential customers who are evaluating making a purchase decision.

#7. UG Content: Including user-generated content (UGC) in your newsletters is a great idea, as it builds trust and makes your brand look genuine. Collect the content created and shared by your product users such as pictures, videos, testimonials and blog posts, and send it to your email list. 

Customer spotlight content shows the human side of your brand. The best part about creating this content is that you don’t need to write much. Simply upload a photo with a little feature and publish it.

Behind the Scenes

Content that provides an insider’s look into your office or company works quite well for email newsletter messages. You can use this content to connect with your subscribers on a deeper, emotional level. 

#8. Team Introductions: Give the names and roles of team members with an engaging introduction. Share an interesting story or fun fact about each person. You may want to talk about the distinct roles, departments and reporting structures of the members. Just keep it all relevant and brief.

#9. A Day in the Life: A “day in the life” content quickly strikes a chord with the target audience. Give your customers and prospects a sneak peek into the typical day in the life of your workers or employees. Make sure that the stories are so interesting that the audience wants more of it.

#10. Office Tour: Give your customers a virtual tour of your office. Tell why you like the space and point out the key areas. Show how many people work in the office and share other interesting details and information.

You can create BTS or behind the scenes content for newsletters in various formats such as photos, videos and blog posts. 

Seasonal Content

Including seasonal content in newsletters is a great idea, as it focuses on key events taking place at specific times of the year. Such time-sensitive information makes your brand look fresh and relevant.

#11. Holiday Guides: Share information about travel destinations, public transportation options and accommodation as well as nearby cities. Recommend the best places to eat and drink. Give safety tips. 

#12. Event Planning: Send the description and link to an upcoming event that your customers and prospects would like to attend. In this way, you will both create a buzz and encourage more participation. 

#13. Holiday Promotions: The holiday season is an ideal time for running promotional campaigns and driving more sales. Showcase a variety of products for customers and prospects to choose from. Create the email content in a way that ties to the specific season in an entertaining manner.

While you keep your holiday emails entertaining, educating and inspiring, don’t forget to incorporate your brand voice into it. 

Content Curations

Curated content refers to an organized compilation of interesting and popular content around a specific topic. Curated newsletters provide an effective way to let potential customers know that you truly care. 

#14. Roundups: Send out a list of popular blog posts, articles and videos. This is a great way to keep your subscribers in the loop. The best thing is that round-ups are easy and fast to put together. Not just recently published content, but you can also use rounds to recirculate old content.

#15. Resource Libraries: Share valuable resources such as e-books, whitepapers and templates for your subscribers to download. 

#16. Weekly Recommendations: Provide a curated list of relevant tools and upcoming events. Resources and top-finds for the week make for valuable newsletter content and leads to higher engagement.

Every time you create a curated email newsletter, see to it that you stay topic-focused and brand-relevant. The purpose is to send out a collection of high-value content to keep your audience informed.

Exclusive Offers

Subscribers always look for special promotions and discounts. This is one way you can make them feel special. You can use exclusive deals to promote new products, reward your loyal customers and boost sales.

#17. Special Discounts: When subscribers sign up for your company newsletter, they expect to receive special offers. Send out emails containing exclusive offers and promo codes for discounts. Also, ask your subscribers to spread the word and share the offers with their family and friends.

#18. Flash Sales: Create discounted offers for a short period of time to create urgency among prospects. Running flash sales is a good, proven tactic to attract and persuade subscribers to purchase on the spot.

Creating sales promotion emails is simple and easy. However, you need to choose the right frequency to send these offers. Overdoing it can make your brand look spammy and may lead to a high unsubscribe rate. 

Fun and Lighthearted Content

Funny content doesn’t just capture the audience’s attention, but it also deepens the audience-brand bond. Incorporating funny content into your email newsletters is an effective way to boost customer engagement with your brand. Just remember to crack the right joke at the right time.

#19. Anecdotes: Stories are an inseparable part of human life. Share anecdotes with your audience through newsletters. You can use anecdotes to make complex topics easy to understand or illustrate a point in an interesting and amusing way while making it easy for yourself to persuade readers.

#20. Trivia: Add fun facts or trivia questions to your newsletter content. This will make your email messages interesting and memorable, which in turn, can lead to increased subscriber engagement and retention. 

Plan your funny content in a strategic manner. Make sure the stories you choose to tell relate to your business goals. 

Interactive Content

Interactive content is a valuable addition to email newsletters. This is how you can invite subscribers for active participation with your brand. It helps you gain valuable insights into your customers’ behaviors and preferences that you can use for better messaging and product development. 

#21. Polls and Surveys: Gather valuable data by asking your subscribers to take part in polls and surveys. Keep the surveys brief and focused and use questions with a list of possible answers for readers to choose from. Use the feedback to create better, more effective content for your newsletters. 

#22. Quizzes: Create a fun, interactive quiz that draws attention to the key benefits of your products and services. Find out how much knowledge your subscribers have about your offerings. This is a good, indirect way of promoting your offerings and generating sales leads for your business. 

#23. Contests: Hold contests to increase your email open rates and click-through rates and engage your subscribers. This is a proven way you can use to grow your email lists and social media following.

Don’t limit the content of your email messages to just readable text and photos. Also, use various types of interactive content to make your newsletters more engaging and dynamic for better results.

Product or Service Updates

Keep your customers and prospects up-to-date with new products and services through your newsletter. It will help you keep your audience engaged and create awareness and excitement for the new offering.

#24. New Launches: Inform your subscribers of the new products and services you are about to launch. You can make this whole thing more interesting by creating a sequence of emails rather than just one. Send out a series of emails including teasers, new launch announcements, pre-order options etc. 

#25. FAQ: Answer common questions about your brands, products and services. The purpose is to educate and inform your audience, so that they trust your company more and become your paying customers.

These emails will help you with your product management and build the audience’s trust in your offering. Since product update information can be boring, you need to transform the content into exciting narratives.

Need Help Writing Your Newsletter Content?

Email newsletters are an effective communication and marketing tool. If you write and structure the content correctly, you will be able to engage your audience and boost the conversion rates. Right from the subject lines and call to actions to the words and phrases, each element of your newsletter should be crafted in a proper manner in order to maximize efficiency and results.

If you look for an expert to assist you in putting together top-notch email newsletters, feel free to get in touch with me. You can give me a phone call, send me a WhatsApp message or hit me up on Skype.