Picture this situation: You went to one of these freelancing platforms such as Fiverr and Upwork and hired someone to write content for your online business, but the work was second-rate. And now you are on the lookout for a serious writer to fix the mistakes or to write the entire thing all over again.

Does this sound like you?

The fact is finding professional content writers isn’t always an easy feat. No matter where you look, it can be hard to know exactly which writers are the best fit for your unique needs. Freelancer marketplaces are joined by both high-quality and low-quality writers, but sifting through the lot, based on skills and experiences relevant to the job at hand, can be quite a challenge. If you end up hiring amateurs, you will only displease your target audience and make your business look less credible. Ultimately, it will hurt your brand image and reputation.

If you plan to satisfy web users’ hunger for helpful, informative and credible content, you should hire professional content writers who understand your business and whole-heartedly commit to producing content that is consistent with your brand voice and helps you drive higher engagement and conversions.

Key Benefits of Hiring a Professional Content Writer

You need to create and distribute fresh, original and high-value content to reach out to prospects and convert them into actual clients. If the web content you create is boring and low-quality, people will not trust your company or business. Hiring a professional content writer will help you step up your content creation, deliver your core message effectively and engage the audience.

Here are the key advantages of hiring a professional content writer for your small startup business, agency or company.

Get Copy that Addresses Your Audience’s Needs

The first thing professional writers do is understand the needs and likes of the specific group of people you want to reach. They approach content creation with a strategy that pays great dividends in the long run. 

If your target audience finds your content irrelevant and uninteresting, they will probably go to one of your competitors’ websites. The whole point of content creation is to appeal to the target audience. Content that addresses the audience’s paint points helps you connect and build genuine relationships.  

A professional content writer will conduct adequate research to understand the key pain points of the target audience. Without understanding who you are writing for, it is just not possible to create relevant content, which addresses the day-to-day issues of the target audience. Unlike low-quality writers, professionals take the time to tailor the content to provide solutions. They clearly understand that creating something that appeals to everyone is not feasible and it won’t bring the desired results. So, they write in a way that works best for some people.

Skilled content writers create relevant, targeted web copies for a specific group that is more likely to benefit from the information you provide or the products and services you deal in. They write all content in a way that directly addresses the day-to-day needs and concerns of the target audience.

Engage Your Readers with Well-Crafted Content

Whether you write blog posts, website content, product descriptions or newsletter content, you need to complete every task with full dedication in order to create top quality work for the target audience to consume. This is what professionally trained content writers do; they produce high-quality content for businesses and help the latter boost engagement with their target audiences. 

Key parameters that define content quality include:

Error-free: Poor copy reflects badly on your brand’s reputation. Professional content writers are quite well-versed with producing web content that is free from grammatical errors, spelling mistakes and language inconsistencies. 

No Jargon: High quality content provides an effortless reading experience for the target audience. Professionals write in a clear and concise style while ensuring that the content is easy to understand.

Informative: Professional content writers aim to keep the target audience informed on topics and issues that are of interest to the latter. The purpose of informative content is to educate prospects and clients so that they remain well-informed and are able to make better and wiser decisions.

Helpful: High quality content offers practical advice. It is intended to teach certain skills to the target audience, thereby helping them successfully complete specific tasks. It adds genuine value to readers’ lives.

Well-structured: How content is organized on a web page makes a lot of difference. Structured content involves proper use of headings, subheadings, short paragraphs, lists, diagrams, charts, tables etc. Professional content writers know how to give content a logical and natural structure. 

Professional content writers understand that “quality” is a specially vital component for any content to be successful in doing its job on the web. It’s the difference between attracting and engaging the audience and losing out to the competition. Hiring skilled content writers will immediately give you an edge, put forth the right image of your brand and eventually pay great dividends.

Level Up Your SEO Game

Google and other major search engines have introduced advanced ranking algorithms that stress upon the value of high quality content and its response to search query and search intent of online users. To detect the quality of web content, Google takes into account multiple factors such as authoritativeness, relevance, structure, readability, keywords, internal links etc. 

You can’t expect amateur and low-quality writers to have all that knowledge and the time and energy that is required to produce content in adherence to Google’s quality guidelines. This is a task that calls for professional content writers who are willing to wholeheartedly commit to writing high quality, well-structured and properly optimized content to please both users and search engines. Experienced writers possess a sound understanding of modern SEO techniques.

Consistent, high-quality content creation is what will elevate your SEO game and drive more organic traffic to your site.

Experienced content writers are skilled in the job of writing high-performing content with natural incorporation of the target keywords in order to help you obtain higher rankings in search engine results pages. This, in turn, will result in more visibility for your online business and increased traffic. Though it may take some time to find and hire skilled content writers for your work projects, but when you do, they will certainly prove to be a valuable asset to your company.

Never Run Out of New Content Ideas

Search engine crawlers constantly scour the web for fresh content. This is the reason crawlers frequent those websites and blogs that publish content on a frequent basis, leading to faster crawling and indexing – and ranking. Google’s algorithm is designed in a manner that gives more weightage to those websites that publish content on a regular basis than those that are infrequent.

To consistently put out content on the web, you need to think of and plan new content topics and ideas ahead of time. Since you have other priorities, finding fresh and unique topics endlessly adds to the burden.

Hiring professional content writers means you don’t have to get a headache every time a publishing deadline approaches. No matter what the niche, they will take care of the content creation process quite well. They have ample experience to fill each day of your content calendar with fresh, creative ideas. Even if you operate in such boring niches as pest control, storage or laundry, you can always rely on skilled content writers for a stream of new and original content.

With experienced content writers by your side, you will never be short of fresh content ideas and perspectives. So, you will never miss publishing deadlines. As a result, you will be able to keep your readers interested, drive more organic traffic and boost the online visibility of your business.

Free Up More Time to Focus on Other Priorities

One obvious benefit of working with professional content writers is that you’ll free up more time on your schedule on a day-to-day basis. Better time management will pay great dividends in the long term. 

As a business owner, you always struggle to have sufficient time to do a wide range of things that impact the bottomline. Taking care of content creation all by yourself will only stress you out. Creating high-value content on a regular basis requires an investment of time and effort and specialized skills. It is, therefore, practical to hire skilled content writers to do the job for you while enabling yourself to focus more on the operational and strategic aspects of your business. 

It is unwise to spend excess time on tasks that you can easily assign to experts to be taken care of in a more efficient manner. 

Looking for a Professional Content Writer?

Hiring professional content writers will keep your content creation on the right track and offer several benefits as a result. Top-notch and well-structured content tailored to the solutions your audience looks for will boost website traffic, increase brand awareness, improve search engine rankings and boost conversions. If you need skilled content writers to produce high-performing content for your startup, agency or company, get in touch with me via a phone call or email.